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Welcome to #HM! Follow us at @HM_Man @HM_Kids @HMHome too! Use #HMxME & @hm for your chance to be featured on our feed.

https://about.hm.com/en/sustainability/vision-and-strategy/sustainability-strategy.html?utm_source=instagram&utm_medium=social&utm_campaign=reactive_10yearchallenge

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#10yearchallenge: 10 years ago we introduced recycled polyester – which is made from recycled PET bottles – to our collections. And today we’re one of the worlds largest users of recycled polyester. For 2030 our goal is to use 100% recycled or other sustainably sourced materials. Read more about our sustainability work by following the link in bio. 💚💪🏽

#10yearchallenge: 10 years ago we introduced recycled polyester – which ...

Peek-a-boo! Why hide when you look this fly? Launching 24th of January. @eytys #EytysxHM

Peek-a-boo! Why hide when you look this fly? Launching 24th ...

Effortless styling, dramatic effect. Hello new wardrobe bestie! ♡ #HM 
Calf-length dress: 0712230002

Effortless styling, dramatic effect. Hello new wardrobe bestie! ♡ #HM ...

Our collab with Swedish brand @eytys features specially-designed UNISEX chunky-sole footwear, wide-leg trousers and boxy upperwear. 
Launching 24th of January. #EytysxHM

Our collab with Swedish brand @eytys features specially-designed UNISEX chunky-sole ...

Unleash your inner boho artist with our wide-legged jumpsuit in pale blue. 🎨 #HM

Jumpsuit: 0747373001
Two pairs of clip earrings: 0732808001

Unleash your inner boho artist with our wide-legged jumpsuit in ...

Combine a patterned blazer with some slick denim for that effortless yet chic vibe. #HM

Checked jacket: 0709692003
Jacket: 0554704004
T-shirt: 0717490002
Skinny Regular Ankle Jeans: 0399256032
Shoes: 0686024001
Captain’s cap: 0682260001
Earrings: 0696796002
9-pack rings: 0724216002
Shoes: 0686024003

Combine a patterned blazer with some slick denim for that ...

Did you know that paisley patterns became very popular in the 18th and 19th centuries around the world? #HM

Blouse: 0751833001
Trousers: 0751864001
Two pairs of clip earrings: 0732808001

Did you know that paisley patterns became very popular in ...

photo_library Trends come and go, but your personal style is here to stay. Always dress for yourself, just as @guvmanian. #HM

Jumper: 0736156001
Skirt: 0688105002
2 pairs earrings: 0732696001
Narrow belt: 0224606031
9-pack rings: 0724216002
Ankle boots: 0686027001
Jumper: 0688605006
Alice band with a knot detail: 0696780003
Super Skinny High Jeans: 0706016001
Earrings: 0696796001
Waist belt 0708253001
Bag: 0701735001
Shoes: 0686024003
9-pack rings: 0724216002

Trends come and go, but your personal style is here ...

One bag — a thousand ways to style it. 👀 #HM

Shopper: 0682771002
4-in-1-scarf: 0747444001

One bag — a thousand ways to style it. 👀 ...

play_circle_filled Say yes to positive New Year's resolutions! #HM  @guvmanian 
Jumper: 0736156001
Skirt: 0688105002
2 pairs earrings: 0732696001
Narrow belt: 0224606031
9-pack rings: 0724216002
Ankle boots: 0686027001
Jumper: 0688605006
Alice band with a knot detail: 0696780003
Super Skinny High Jeans: 0706016001
Earrings: 0696796001
Waist belt 0708253001
Bag: 0701735001
Shoes: 0686024003
9-pack rings: 0724216002

Say yes to positive New Year's resolutions! #HM @guvmanian Jumper: ...

This romantic outfit in plush lavender and dusty blue has got to be one of our favourite outfits of the season. 💙 #HM

Sock boots: 0711714005
Smocked blouse: 0719256002
V-neck jumper: 0714826011
Denim culottes High: 0723395001

This romantic outfit in plush lavender and dusty blue has ...

Eggfit of the day or just world record outfit? @world_record_egg. Get yours at hm.com #LikeTheEgg #eggGang #egg 🥚💛

Eggfit of the day or just world record outfit? @world_record_egg. ...